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Voiceover - Work

When Your Voiceover Work Impacts You

February 27, 2023 by George 1 Comment

Recently, my wife, daughter and I attended the screening of the two documentaries “Unlocking the Doors of Opportunity: The Rosenwald Schools of North Carolina” and for South Carolina, “The Bridge That Brought Us Through,” produced by Jere Snyder and Tom Lasiter of Longleaf Productions, at the Charlotte Museum of History. I narrated both documentaries and was an on-camera host for “The Bridge.”

Rosenwald Schools were an effort to provide African-American children in the South elementary education in the early 20th century.  Often, their local governments, dominated by post-Reconstruction and Jim Crow leadership, refused to fund schools for them at levels that would allow them to be productive. In South Carolina for instance, for every dollar spent on schools for Black students, NINE dollars was spent on white students.

Julius Rosenwald was then CEO and part owner of Sears Roebuck. He partially funded the Rosenwald Schools. Working with legendary Black educator and activist Booker T. Washington, they created a plan in which the Rosenwald Fund, local government, and Black communities themselves would combine their funding to build new schools, mostly in the rural South, for Black students.

As we moved to a question-and-answer phase between the two docs, they kindly asked me to come up and be acknowledged. While watching the first and while speaking, I was somewhat emotionally overwhelmed, making connections to my own family.

People in my generation and older remember Sears, and its catalogs and Wishbooks. I remember that both my mother and father worked at Sears for years before their retirements, and I did as well, though only tangentially during my early employment at Discover Card.

Image of a map displaying the locations of Rosenwald Schools throughout the South in the early and mid 20th Century.
Map displaying the locations of Rosenwald Schools throughout the South in the early and mid 20th Century.

Looking at the map of Rosenwald schools in the South, it hit me that some of my family may have even attended one of those schools, in Louisiana or Tennessee. The films also thundered home how desperate African-American families were to get their children educated with some semblance of fairness and equity, to give their children a chance in this country even when much of the country was opposed to their advancement in any sector of life.

Finally, I am reminded that this is the history many people want to snuff out or keep hidden, at seemingly any cost. Not just the cruelty and inhumanity of denying children a fair chance at education, but the lengths people, American citizens who had very little reason to trust that their government would help them or champion their cause, would go to for the “American Dream.” These communities often contributed more than Mr. Rosenwald did to raise their schools, despite enduring double taxation.

Jere Snyder and Tom Lasiter of Longleaf Productions standing with a sign for the documentary "Unlocking the Doors of Opportunity." with George Washington III, narrator, standing to the right of the sign.
Jere Snyder, Tom Lasiter, and I were at the Charlotte Museum of History on February 24, 2023, for the presentation of their documentaries on Rosenwald Schools in North and South Carolina.

Jere and Tom want to do films for every state that had Rosenwald Schools. And I want to be a part of it for as long as they will have me. Of course, when you are a voice actor, you want to do exciting work; the bigger the brand, the better! We get to shine up our websites with the brand logo, boast a little to our families, and get an ego boost from our colleagues. And there is nothing wrong with that. They are the ones that make our money, pay our bills, and keep us going. We need them.

But we also need these voiceover jobs too. These are the kind of jobs that can fulfill you. Inspire you. Make you feel like your work means something. This is voiceover that can touch your heart and soul, and hopefully those of the people who hear it. They don’t come around that frequently. But when they do? Grab them and don’t let go. It will be good for you, I can tell you from experience.

Unlocking the Doors of Opportunity: The Rosenwald Schools of North Carolina

Filed Under: Narration, On-Camera, Video, Voiceover - Work

What the Pros Listen For in Animation Demos

May 3, 2011 by George Leave a Comment

Listen to the musicphoto © 2008 vagawi  | more info (via: Wylio)Back Stage, the online version of the paper magazine and Call Sheet, usually caters to on stage/on camera acting, and very heavily in the New York and Los Angeles markets. But each year, there is an issue that concentrates on voiceover. Last week, the online mag had an article titles “What Do You Listen for in an Audio Reel?” that should be of interest to anyone looking for representation in the major markets and has an animation work jones.

Representatives from CESD Talent, Imperium-7, Sutton, Barth & Venari, and JE Talent talk specifically about what they listen for when they receive an animation demo reel. These companies have cast actors in shows and movies like “Archer.” “American Dad,” Star Wars: The Clone Wars,” “Up,” “Toy Story 3,” “Futurama,” and many more, so they know what they are talking about.

One interesting thing I caught out of the article is the contrasting methods between these agents. Cathey Lizzio at CESD says this about the demos they receive:

We listen to all actors’ demos sent to us, solicited and unsolicited, to decide if we want to represent a particular actor. When we listen to a demo, we usually want to hear some degree of versatility spread among a range of characters, accents, and even languages spoken.

On the flip side, here’s Cynthia McLean of Sutton, Barth & Venari:

 Normally, I only listen to a submission reel when someone in the industry who I trust refers a performer to me. If the first 10 seconds has captured my attention with an original, intriguing, fully realized character in the middle of an interesting action, I keep listening.

These quotes point out two things. One, various casting companies and agencies do things differently, and there is no cookie cutter process available for getting this kind of representation and work. Two, you had better get your act together before you submit. In March,  I talked about  five mistakes aspiring voice actors make, and I think this points directly to the issue of rushing your demo. Without knowing your “money voice,” the one that is right up front you want to sell on, you are not going to be considered, especially in the hyper character world of animation.

Go check out the whole article. If nothing else, you can get an idea of what the decision makers on your career are thinking, because what these top level agents do is not so different from the smaller organizations you may work with. Keep it in mind as you move forward in your career.

Filed Under: Agents, Career Development, Voiceover - Work Tagged With: agents, animation, CESD, demo, Imperium-7, JE Talent, listening, slesction

Genius from Kat Keesling on handling “demo reel” payment

May 2, 2011 by George 3 Comments

Kat Keesling Headshot
Kat Keesling, super genius

Back in 2009, I had the pleasure to work with Diane Havens and Kat Keesling on the Hear the Bill Project. Their brainchild was to help ordinary people who would have a very difficult time wading through the complexities of the Patient Protection and Affordable Care Act, in both the U.S. House of Representatives and U.S. Senate versions by bringing together voice actors to volunteer their time and read them in their entirety. It was a perfect example of an empowered citizenry and the greatness of our industry: well over a hundred voice artists contributed, and the project received glowing remarks in the press.

Kat has continued to be one of the people in our community of artists I listen to and read, and this weekend she posted an outstanding article on her Pure Opinion blog that may be flying under the radar. Entitled “A better response to the ‘demo reel’ payment,” she lays out what I consider a brilliant way to respond to these requests, which often come from students and non-profits with little to spend on professional talent. She points out the baseline conflict everyone faces about doing this kind of work:

Anyone who knows me knows my generosity with my voice. I lend it out for causes freely when I believe in what I am doing. However, I am not living in my parent’s basement or off of a Trust Fund and have struggled with limitations I must work within to keep my time profitable.

It not only includes a sample response, but links to the use of Creative Commons Licensing, which allows the use of your work, but protects you in the event of misuse.

Rather than quote her extensively, I urge you to go and read the article in its entirety. I told Kat that she is “about 18,000,000 times smarter than me,” and that may be an understatement. Thank you, Kat, for taking the time to put this into the public, and I hope it will become a resource for everyone struggling with these questions.

Filed Under: Career Development, Tip o' the Hat, Voice Artists, Voiceover - Work Tagged With: Creative Commons, kat Keesling, low budget work, nonprofit, time

I Never Promised You a National Campaign

April 27, 2011 by George 2 Comments

Admit it, the Aflac Duck campaign was a fun little diversion. Gilbert Gottfried blew it (hey, he’s an insult comic, it was bound to happen), and in a brilliant bit of PR, the company decided to throw the doors open in a nationwide search for the next voice of the Duck. And here he is: Dan McKeague, radio sales manager from Minneapolis.

From the CNBC Story:

McKeague beat out well-known celebrities like Jeff Foxworthy and Richard Lewis for the job which Gilbert Gottfried lost after making jokes about Japan post-quake. Gottfried had been the only voice the duck has known since being introduced 11 years ago, but Aflac gets most of its revenue from Japan, so Gottfried’s remarks turned out to be no joke. (Gottfried never did the voiceover work for Aflac’s Japanese ads.)

A nice bit of PR for the company that helps it recover from the damage done by Gottfried’s less than thoughtful remarks, a pretty cool opportunity, and a re-establishment of goodwill. A win win for everyone.

Well almost everyone. Not unlike the Ted Williams situation, I have seen members of the voiceover community/industry grousing about how someone who didn’t pay their dues or spend a ton of money on training and equipment, or maybe just wasn’t them,  got a gig that perhaps they shouldn’t have. Specifically, one quote I heard was “Who invited this guy to the party?”

Who invited him to the party? The same people that invited you, me, and every other voice artist out there: THE CLIENT.

Now I am certain that this isn’t the majority of people out there. Most of us, I hope, have the perspective that this is a selection process that the only part of which you control is your performance. Most of us realize that your chances are slim in just about every audition process you have, unless it is targeted specifically for you. Most of us get the fact that there is another job around the corner that might be yours.

But for those who do not, here’s the rude awakening: you aren’t going to get everything you audition for. You aren’t going to get half of the things you audition for. You probably aren’t going to get one-quarter of the things you audition for. No one promised you a NatGeo documentary series, a national ad campaign, or a Pixar/Dreamworks film deal. Learn your craft, work your contacts, market yourself. Audition. And audition some more. And don’t obesess about the relative success of one-off situations like the Aflac campaign. You got into this because you wanted a career, not a job, right? Don’t lose that perspective: there is always another job.

Congratulations to Dan McKeague! That’s a sweet gig, and I hope it gives you much success. Everyone else? Let’s get back to work!

Filed Under: Career Development, Marketing, Sales and Contacts, Tip o' the Hat, Voiceover - Work Tagged With: Aflac, Dan McKeague, duck, Gilbert Gottfried, selection, winner

News Release – Voice Artist George Washington III Featured in ROOT Sports Northwest Ongoing Television Promotion

April 19, 2011 by George Leave a Comment

Washington to provide promos and liners for wide variety of sports programming on the former Fox Sports Net Northwest, in conjunction with their rebranding as ROOT Sports Northwest
Apr 18, 2011
ROOT Sports LogoAre you passionate about your favorite sports teams? Are you inspired to connect with the spirit of your team’s legacy? Do you seek a quality experience as you root for your teams throughout the seasons? Passion, Connection, Quality is what ROOT Sports is all about. And these were the very qualities they sought for the voice of their new television network ad campaigns.

ROOT Sports, the nation’s premier regional sports network, selected voice actor, George Washington III, to provide liners and promotional spots for the television network’s programming. DJ Hammond, Promotions Manager at ROOT Sports Northwest, said “We listened to many voiceover talents, but George really stood out. He took the time to understand the project and deliver exactly what we were looking for. His response time and communication throughout the process is also top-notch.” Throughout the year, you’ll hear Washington’s strong, passionate voice when you tune into ROOT Sports Northwest’s broadcasts of teams in the region.

In their Northwest region, ROOT Sports’ programming includes the Seattle Mariners (MLB), Seattle Seahawks (NFL), Seattle Sounders FC and Portland Timbers (MLS), University of Washington Huskies, Washington State University Cougars, University of Oregon Ducks, and Oregon State University Beavers (Pac 12), Gonzaga Bulldogs (West Coast Conference) and Seattle University Redhawks as well as the nationally syndicated Dan Patrick Show.

A professional voice actor since 2003, some of George Washington III’s voiceover credits include CarMax, ESPN, McDonalds, Hewlett Packard, the Louisiana, North Carolina and Tennessee Lotteries, Hooters, EA Sports, IKEA, the Tennessee Valley Authority, ADP, Opera Carolina, Time Warner Cable, the Charlotte Bobcats, IBM, Capital One, Whole Foods, Cox Cable and Mass Health.

 

 

NOTES TO EDITORS

Company Websites:

https://www.voevolution.com
http://www.rootsports.com

# # #
VO Evolution is a worldwide, English language-based voice talent business. The company provides voice talent for commercials, animation, corporate narrations, documentaries, podcasts and messaging on-hold.

Filed Under: Press Release, Voiceover - Work Tagged With: imaging, liners, promos, ROOT Sports, sports

News Release – Voice Talent George Washington III Featured In Time Warner Cable’s “Born To Shine” Contest

April 12, 2011 by George Leave a Comment

When Time Warner Cable launched its contest for four TV personalities to host a new talk show series, they also needed just the right voice for their promotional ads. If you want to be “in the spotlight”, catch the ad on TV or visit Time Warner Cable’s website. You’ll hear a popular male voice talent explain the “Born to Shine” contest for the new series that will air this fall.

Voice actor George Washington III, was selected by New York marketing firm Ruth: Edelman for Time Warner Cable’s ad campaign promoting the contest. You may have already seen the “Born to Shine” ads on TV, which have aired in Charlotte and New York. Later this year, they will also air in Dallas and Los Angeles, as the contest continues in these cities.

Time Warner Cable explains the series and the contest: “We are on a search to identify four aspiring television personalities to host “Born to Shine”, a new talk show series where you could interview prominent African-Americans who are paving the way in pop culture, music, films, sports and the community. The show will air on Time Warner Cable On Demand this fall.”

Ruth Edelman Integrated Marketing is a full service brand development agency with offices in New York, Chicago, Washington, DC and Seattle. Guided by inspiration, the firm prides itself on its depth of understanding its clients. Matching voice actor, George Washington III to Time Warner Cable’s “Born to Shine” campaign is a perfect example of such inspiration.

A professional voice actor since 2003, some of George Washington III’s professional voiceover credits include CarMax, McDonalds, Hewlett Packard, the Louisiana, North Carolina and Tennessee Lotteries, Hooters, EA Sports, Ikea, the Tennessee Valley Authority, ADP, Opera Carolina, the Charlotte Bobcats, IBM, Capital One, Whole Foods, Cox Cable and Mass Health.

-30-

NOTES TO EDITORS

Company Websites

Home


http://ruth.us.com

# # #

About VO Evolution: VO Evolution is a worldwide, English language-based voice talent business. The company provides voice talent for commercials, animation, corporate narrations, documentaries, podcasts and messaging on-hold.

— end —

Filed Under: Press Release, Voiceover - Work

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