VoiceOverXtra has a great two-part article on marketing by voice talent Alan Sklar. In both Part 1 and Part 2, he shares some of the little things he has done over the years to make himself accessible and memorable to clients, potential clients, and agents. his technique comes from having been a salesperson in the paint industry for 20 plus years, and he knew what to look for when talking to a potential client, how to make sure you are not forgotten, and being bold in your efforts to get them to take your information.
I think boldness is the key, at least for me. For all my on stage experience and sining in front of hundreds and thousands of people, the “boldness” it takes to make that step into selling my goods has always been daunting. I feel like I am making progress though, and I will definitely be looking at some of Alan’s tips and techniques to make it work. So often in the new, high tech world of blogs, Twitter, Facebook, and the Internet itself, we lose sight of the need to be physically introduced to some people in order to “make the sale.”
Kat Keesling wrote about this with a different twist in her blog post a few weeks ago, “Are You Booking a First Class Flight to Say Hi to your Next Door Neighbor?” She points out the need to use tools proper to the task at hand, and that sometimes includes just going over and saying hello, telling them what you do.
Alan’s articles are must reads. So is Kat’s, even if I have mentioned hers before. Give them all a read, and let me know what you think.
